Market Pulse · Market Report

What skills does the market require for Social Media Manager?

This analysis shows which skills are most frequently required in current job postings for Social Media Manager — 109 postings with skill evaluation, 109 with full text, 162 captured nationwide. Source: Federal Employment Agency.

109
Postings evaluated · nationwide
4
Skills identified
28,4%
Peak demand
Demand · nationwide

Most in-demand skills

Share of nationwide evaluated postings that explicitly mention the skill.

1
Short Form Video 28,4%
2
Canva 28,4%
3
User Stories 17,4%
4
Videoschnitt 17,4%
Technical core Tools / Software
Trend

Where demand is heading

User Stories
KPI Reporting
Öffentlichkeitsarbeit
Betreuung
Adobe Creative Cloud
Mobilfunk
Gastronomie
Closing
Hybrides Arbeiten
Organisation
Salary

Median salary nationwide

5.546 € / month
Q25 4.164 €
Q75 7.472 €
Source: Entgeltatlas of the Federal Employment Agency
High demand

These skills are especially in demand

These skills appear particularly often in job postings for Social Media Manager.

Short Form Video 28,4% of postings require Short Form Video
Canva 28,4% of postings require Canva
User Stories 17,4% of postings require User Stories
Videoschnitt 17,4% of postings require Videoschnitt

Does your CV show these skills?

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