Market Pulse · Market Report
What skills does the market require for Social Media Manager?
This analysis shows which skills are most frequently required in current job postings for Social Media Manager — 109 postings with skill evaluation, 109 with full text, 162 captured nationwide. Source: Federal Employment Agency.
109
Postings evaluated · nationwide
4
Skills identified
28,4%
Peak demand
Demand · nationwide
Most in-demand skills
Share of nationwide evaluated postings that explicitly mention the skill.
1
Short Form Video 28,4%
2
Canva 28,4%
3
User Stories 17,4%
4
Videoschnitt 17,4%
Technical core Tools / Software
Trend
Where demand is heading
User Stories ↑
KPI Reporting ↑
Öffentlichkeitsarbeit ↑
Betreuung ↑
Adobe Creative Cloud ↑
Mobilfunk ↓
Gastronomie ↓
Closing ↓
Hybrides Arbeiten ↓
Organisation ↓
Salary
Median salary nationwide
5.546 € / month
Q25 4.164 €
Q75 7.472 €
Source: Entgeltatlas of the Federal Employment Agency
High demand
These skills are especially in demand
These skills appear particularly often in job postings for Social Media Manager.
Short Form Video 28,4% of postings require Short Form Video
Canva 28,4% of postings require Canva
User Stories 17,4% of postings require User Stories
Videoschnitt 17,4% of postings require Videoschnitt
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